Generative AI • Brand Marketing · India
Photorealistic generative campaign at national scale
For one of India’s largest publicly listed FMCG conglomerates, we built a production generative pipeline that shipped photorealistic talent assets for a national launch—without traditional photoshoots—cutting production from weeks to hours.
One of India’s largest publicly listed FMCG conglomerates
Brief
For one of India’s largest publicly listed FMCG conglomerates, we built a production generative pipeline that shipped photorealistic talent assets for a national launch—without traditional photoshoots—cutting production from weeks to hours.
Problem
National launch timelines that traditional studio + post production could not meet
Need for thousands of creative variants for segmentation, personalization, and testing
High cost of talent shoots, retouching, and reshoots for every format
Brand and legal risk if synthetic media looked inconsistent or untrustworthy
What we built
End-to-end generative pipeline for photorealistic talent assets aligned to brand guidelines
On-demand asset generation for channel formats, locales, and creative tests
Production controls for consistency, review, and brand safety before publish
Workflow sized for marketing ops—not a one-off demo reel
Impact
Cut campaign production time from 6 weeks to 48 hours
Reduced production cost by ~80% vs full studio + post workflow
Enabled 10,000+ assets generated on demand for testing and personalization
Delivered 3× engagement uplift across campaign placements
Why it matters
This is generative AI as a production system, not a novelty. When creative volume and speed become a bottleneck, the winning move is a pipeline that ships brand-safe assets at the pace of media buying.
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